Coke Dreams

Serving Camelot -- Winds of change -- The men from Aichi -- DNA -- News from Nippon -- Sold out -- Fishing for a future

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English Year 2012

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Coke Dreams

Table of contents :
Serving Camelot --
Winds of change --
The men from Aichi --
DNA --
News from Nippon --
Sold out --
Fishing for a future --
The future --
Kaizen across Arabia --
The Al Futtaim doctrine --
The swinging 60s --
Fresh vision --
Road to a new future --
Innovating at the edge --
Brand --
Expanding network --
"Can we...?" --
A new drive --
Cokes, Wheaties and Toyotas --
'to go before' --
Rejecting conformity --
The Toyota whisperer --
Cleaning up Dodge City --
Full speed ahead --
End of one era, beginning of another --
A touch of Hollywood --
Keiretsu and the RYU --
No guts. No glory --
Got the drift --
Eyal Zayed and the Olympic dream --
Picking up --
Annus Horribilis to Waku-Doki --
Connecting the dots.

Polecaj historie