Campaign confessions: tales from the war rooms of politics 9781459738096, 9781459736535, 9781459736542, 9781459736559, 1459736540

Introduction -- Chapter 1: The Desire for Change -- Chapter 2: Managing Expectations -- Chapter 3: Preparing the Candida

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English Pages 263 pages Year 2016

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Campaign confessions: tales from the war rooms of politics
9781459738096, 9781459736535, 9781459736542, 9781459736559, 1459736540

Author / Uploaded
Laschinger
John;Mansbridge
Peter;Stevens
Geoffrey

Table of contents :
Introduction --
Chapter 1: The Desire for Change --
Chapter 2: Managing Expectations --
Chapter 3: Preparing the Candidate --
Chapter 4: Preparing a Female Candidate --
hapter 5: The Impact of Organization --
Chapter 6: Research Can Map the Route to Victory --
Chapter 7: The Role of Vision, Policy, and Values --
Chapter 8: The War Room --
Chapter 9: The Power of Social Media --
Chapter 10: Negative Advertising --
Chapter 11: The Influence of Money in Politics --
Chapter 12: The Importance of Party Discipline --
Chapter 13: Kyrgyzstan: A Western Campaign in a New Democracy --
Chapter 14: Observations and Reflections --
Appendix: John Laschinger's Fifty Campaigns.

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