We all know we're not supposed to judge books by their covers, but the truth is that we do just that nearly every t
491 113 56MB
English Pages 176 [192] Year 2005
Table of contents :
CONTENTS......Page 5
ACKNOWLEDGMENTS......Page 7
INTRODUCTION JUDGING THE BOOK......Page 8
A UNION OF FUNCTION AND FORM: THE EVOLUTION OF THE BOOK JACKET IN AMERICA......Page 18
AMERICANIZING UTOPIA: PROGRESSIVE DESIGN IN AMERICAN HANDS......Page 42
MODERNISM AND BEYOND: HISTORICAL FOUNDATIONS FOR CONSTRUCTING THE FUTURE......Page 72
THE BLAND BREEDING THE BLAND: AMERICAN BOOK COVER DESIGN DISORIENTED......Page 96
THE PILLAGED, PARODIED, AND PROFOUND: POSTMODERNISM AND THE BOOK COVER......Page 114
REDEFINE AND REDESIGN: MAKING POSTMODERNISM WORK......Page 134
NOTES......Page 172
SELECTED BIBLIOGRAPHY......Page 178
INDEX......Page 182
CREDITS......Page 186