Part 1: Winning with writing. Make writing your not-so-secret weapon ; Planning your message every time ; Making your wr
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English Pages xii, 346 pages Year 2017;2013
Table of contents :
Part 1: Winning with writing. Make writing your not-so-secret weapon
Planning your message every time
Making your writing work: the basics
Self-editing: professional ways to improve your work
Fixing common writing problems --
Part 2: Applying your skills to business messages and documents. Writing messages that get results
Creating high-impact business materials --
Part 3: Writing to present yourself effectively. Speaking well for yourself
Telling your business stories
Writing for the job hunt --
Part 4: Evolving your writing for online media. Writing for the digital world
Creating your online presence --
Part 5: Extending your writing skills. Writing and the independent worker
Writing well to manage well --
Part 6: The part of tens. Ten ways to advance your career with writing
Ten ways to energize your resume
Ten steps to creating video.