Building DIY Websites For Dummies 9781394232994, 9781394232987, 9781394233007

Table of contents :
Cover
Table of Contents
Title Page
Copyright
Introduction
About This Book
Conventions Used in This Book
Foolish Assumptions
How This Book Is Organized
Icons Used in This Book
Beyond the Book
Where to Go from Here
Part 1: Getting Started with DIY Websites
Chapter 1: From Groundbreaking to Grand Opening: Constructing Your Website Step by Step
Setting Up Your Site for Success: Foundation, Messaging, and Search Engines
A Place for Everything and Everything in Its Place
Developing a Look and Feel that Works
Getting and Analyzing Results
Chapter 2: Laying Your Website’s Foundation
Choosing a Domain Name Registrar
Registering Your Domain Name
Understanding How Authoritative Nameservers Work
Choosing a Platform and a Host
Deciding Where to Build Your Website
Going Live with Your Staging Site
Setting Up Your Business Email
Part 2: Creating a Site That People Will Visit
Chapter 3: Resonating with Visitors
Defining Buyer Personas
Triggering Emotional Responses
Incorporating Modern Design Techniques
Selling the Why
Chapter 4: Nailing SEO Basics: Search Engine Optimization 101
Grasping Search Engine Basics
Unraveling the Essentials of Search Engine Optimization
Eating the Acronym Soup: HCU, YMYL, and E-E-A-T
Wearing the Right Hat: Black Hat versus White Hat SEO
Realizing the Importance of Backlinks
Recognizing Structured Data Opportunities
Setting Up a Primary Google Account for SEO
Chapter 5: Killing It with Keywords
Understanding Keyword Types
Choosing Keywords Based on Metrics
Researching Keywords
Part 3: Architecting Plans for Your Website
Chapter 6: A Place for Everything and Everything in Its Place
Organizing Your Sitemap
Writing Your Sitemap
Chapter 7: Content Scaffold: Supporting Your Website’s Information
Setting Up Your Service Pages
Building Support Pages for Nonprofits
Creating Pages that Every Website Needs
Populating Your Showcase Pages
Adding Blog Posts
Building Your Homepage Last
Chapter 8: Preparing Your Site’s Content
Generating and Preparing Excellent Copy
Creating and Sourcing Your Images
Understanding Image Formats and Naming Conventions
Producing Video for Your Website
Part 4: Designing and Laying Out Your Website
Chapter 9: Deconstructing the Anatomy of Web Pages
Determining Your Website Theme
Using WordPress Page Builders
Organizing Your Web Page Structure: Rows, Columns, and Modules
Laying Out Your Header Row
Creating Hero Rows for Home and Interior Pages
Building a Helpful Footer
Chapter 10: Unfurling the Canvas of Design Options
Designing Your Logo
How I Approach Design
Determining the General Settings
Choosing Fonts for a Cohesive Feel
Choosing Colors Effectively
Styling Rows, Columns, and Modules
Using Whitespace
Chapter 11: Generating Leads from Your Website
Understanding and Using Forms
Combatting Submission Spam
Integrating Forms with Other Platforms
Setting Up Calls to Action (CTAs)
Writing Stellar Landing Pages
Putting It All Together: Sales and Marketing Funnels
Part 5: Going Live and Measuring Results
Chapter 12: Optimizing Each Page for Search (On-Page Optimization)
The Goal of SEO
Getting as Many Clicks as Possible
Conversions: The Grand Finale of a Visitor’s Journey and Your SEO Efforts
Chapter 13: Ribbon-Cutting in Cyberspace: Your Website's Grand Opening
Overview of the Process
Creating Redirects and Preserving Current URLs
Going Live from a Temporary URL
Going Live from a Staging Site
Going Live When You've Been Building Live
Setting Up Your SSL Certificate
Testing Your Design, Links, Forms, and More
Finally, Your Website Is Live!
Chapter 14: Securing Your Website
Protecting Your Site with Backups
Protecting Your Website from Hackers
Dealing with a Hacked Website
Chapter 15: Keeping Up with the Joneses: Measuring What You Built and Making It Better
Setting Up Google Analytics
Using Google Analytics
Setting Up Google Search Console
Using Google Search Console
Using Heatmaps to See How People Behave on Your Website
Getting Reviews
Part 6: The Part of Tens
Chapter 16: The Ten Commandments of Building a Successful Website
Plan for Success
Understand Your Audience
Crystalize Your Message (Show Don’t Tell)
Implement SEO Best Practices
Create Amazing and Unique Content
Optimize Your Assets
Simplify, Simplify, Simplify (or Write a Short Letter)
Follow the Big Guys
Energize Lead Generation
Iterate and Improve
Chapter 17: Ten Rookie Mistakes to Avoid
Choosing Cheap Hosting
Not Installing Protection
Not Including a Powerful Hero Message
Uploading Huge Images and Unoptimized Assets
Forgetting about Title and Meta Descriptions
Using Unhelpful Content
Hosting Videos from Your Own Website
Cramming Everything Together
Using Headings Improperly
Choosing Fonts Improperly
Index
About the Author
Connect with Dummies
End User License Agreement

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