Breaking Through: Communicating to Open Minds, Move Hearts, and Change the World 9781647823955, 9781647823962, 1647823951

A Wall Street Journal Bestseller Pfizer's trailblazing communications leader, Sally Susman, reveals how we can bre

169 96 13MB

English Pages 240 [229]

Breaking Through: Communicating to Open Minds, Move Hearts, and Change the World
9781647823955, 9781647823962, 1647823951

Author / Uploaded
Sally Susman

Table of contents :
Contents
Preface
Ch. 1: What Am I Trying to Say?
Ch. 2: Sticking Your Neck Out
Ch. 3: Am I Boring You?
Ch. 4: Do Manners Matter Anymore?
Ch. 5: Measure Up to the Moment
Ch. 6: Can You Hear Me Now?
Ch. 7: Hey! Who’s Going to Get the Credit?
Ch. 8: Lighten Up!
Ch. 9: Look for Answers in the Rearview Mirror
Ch. 10: Why Is Everybody So Angry?
Notes
Index
Acknowledgments
About the Author

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