Branding Canada: Projecting Canada's Soft Power through Public Diplomacy 9780773575820

Looking at Canada's public diplomacy abroad through culture, international education, and international broadcastin

213 27 2MB

English Pages 464 [385] Year 2008

Branding Canada: Projecting Canada's Soft Power through Public Diplomacy
9780773575820

Author / Uploaded
Evan H. Potter

Table of contents :
Contents
Tables and Figures
Preface
Abbreviations
1 Introduction: Canada’s Warm but Fuzzy International Image
PART ONE: DEFINITIONS, DEBATES, HISTORY
2 What Is Public Diplomacy?
3 The Origins and Development of Canada’s Public Diplomacy
PART TWO: THE INSTRUMENTS
4 Public Affairs and International Cultural Relations
5 International Education
6 International Broadcasting and New Media
7 The Economic Face of Public Diplomacy: International Business Promotion and Tourism
PART THREE: THE PROCESS
8 The Practice of Public Diplomacy
9 How to Brand Canada: Experiences on the Ground
10 A New Architecture for Canada’s Public Diplomacy
Notes
Bibliography
Index
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
Y

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