Branding Canada : Projecting Canada's Soft Power Through Public Diplomacy [1 ed.] 9780773575820, 9780773534353

Evan Potter analyses how the federal government has used the instruments of public diplomacy - cultural programs, intern

171 101 2MB

English Pages 385 Year 2008

Branding Canada : Projecting Canada's Soft Power Through Public Diplomacy [1 ed.]
9780773575820, 9780773534353

Looking at Canada's public diplomacy abroad through culture, international education, and international broadcastin

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The military has long been associated with hard power, yet it is engaged in public diplomacy as it represents the U.S. a

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For sixty years, U.S. government officials have conducted public diplomacy programs to try to reach Arab public opinion-

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It's time for America to get back in the international leadership game. What should our global strategy look like i

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A fascinating historical account of how and why the U.S. cultural penetration in Yugoslavia became a key feature for the

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In international relations today, influence is as essential as military and economic might. Consequently, leaders promot

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What does the world admire most about America? Science, technology, higher education, consumer goods—but not, it seems,

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This book is a timely resource for the debate around “revitalizing” Canada’s public diplomacy, bringing together some of

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