Brand Storytelling 9781398610088, 9781398610101, 9781398610095, 2023019566, 2023019567

Brand Storytelling: Put Customers at the Heart of Your Brand Story [2 ed.] 1398610100, 9781398610101

Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of br

837 157 5MB Read more

Professione Brand Reporter: Brand journalism e nuovo storytelling nell'era digitale (Italian Edition) 8820378922, 9788820378929

193 28 98KB Read more

Transmedia Brand Storytelling: Immersive Experiences from Theory to Practice 9819940001, 9789819940004

This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theo

220 72 4MB Read more

Brand Storytelling in the Digital Age: Theories, Practice and Application [1st ed.] 9783030590840, 9783030590857

Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, d

1,734 339 3MB Read more

''Power of visual storytelling: how to use visuals, videos, and social media to market your brand'' 9780071824002, 0071824006, 9780071823937, 007182393X

637 159 4MB Read more

''Power of visual storytelling: how to use visuals, videos, and social media to market your brand'' 9780071824002, 0071824006, 9780071823937, 007182393X

632 120 10MB Read more

Brand Fusion: Purpose-driven brand strategy 9783110718638, 9783110718348

Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wid

240 42 8MB Read more

Levinas, Storytelling and Anti-Storytelling 9781472548047, 9781441124159

The telling of tales is always a troubling business, and the way in which we tell stories about ourselves and about othe

206 23 1MB Read more

Brand Fusion: Purpose-driven brand strategy 9783110718638, 9783110718348

Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wid

120 70 22MB Read more

Brand Vinci 9789384052966

427 47 4MB Read more