Black ops advertising: native ads, content marketing, and the covert world of the digital sell 9781944869168, 1412882222, 9781682190432, 1682190439, 1944869166
"From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It
444 38 2MB
English Pages 248 pages Year 2016
Table of contents :
Introduction: why ads don't look like ads --
From mass to millennials --
What we share & why we share --
Native advertising: publishers as marketers --
Content marketing: marketers as publishers --
The digital sell: big data, programmatic buying, and living by the numbers --
The (dis)empowered consumer --
Advertising ourselves to death.
