Beyond Persuasion: Communication Strategies for Healthcare Managers in the Digital Age [2 ed.] 9781442615342, 1442615346, 9781442647213, 1442647213

576 88 17MB

English Pages 199 Year 2013

Beyond Persuasion: Communication Strategies for Healthcare Managers in the Digital Age [2 ed.]
9781442615342, 1442615346, 9781442647213, 1442647213

Author / Uploaded
Patricia J. Parsons

Table of contents :
Preface Level I Personal and Professional Foundations Chapter 1 Communication: A Management Tool Chapter 2 The Strategic Communication Process Chapter 3 Interpersonal Skills Chapter 4 Put it in Writing Chapter 5 Presentations that Deliver Chapter 6 Fundamentals of Social Media Level II It All Begins at Home Chapter 7 Communicating In-House Chapter 8 Communicating Strategically With Your Board Chapter 9 Working with P.R. & Corporate Communications Level III The World Outside Chapter 10 Creating Community Relationships Chapter 11 Media Relations Process & Practices Level IV Crises & Issues Chapter 12 Communication in a Crisis Chapter 13 A View to the Future Bibliography About the Author

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