Becoming Facebook: the 10 challenges that defined the company disrupting the world 9780814437964, 9780814437971, 0814437966
"Facebook's founding is legend. In a Harvard dorm, Mark Zuckerberg invented a new way to connect with friends
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English Pages x, 244 pages ; 24 cm Year 2017
Table of contents :
pt. I. Setting the scene. The bell tolls : half the company it used to be --
Finding your inner Zuck : everything at Facebook starts with Mark Zuckerberg, but it doesn't end there --
pt. II. Challenges on the road from also-ran to Juggernaut. How Facebook turned down $1 billion --
How Facebook became your lens on the world --
How Facebook grows ... and grows --
How Facebook built a $10 billion business in three years --
How Facebook goes fast --
How Facebook beat Google --
How Facebook became more than Facebook --
How Facebook plays the long game --
How Facebook wins the talent wars --
How Facebook became the biggest of the big --
pt. III. The future. Messaging becomes the medium : two more giant apps and an artificial intelligence based on trillions of pieces of data --
Connecting the next billion people : the most questionable business decision for the best reasons --
"Transporting" a billion of us with VR and AR : building the last screen --
What if Facebook "wins"? Reknitting the Pangea of the mind --
pt. IV. Parting thoughts. Failure isn't : Facebook doesn't always hit it out of the park, and that's a good thing --
Nothing lasts forever? no technology company is immune to disruption.
