Be the best at what matters most: the only strategy you will ever need 9781118569870, 1118569873, 9781118611241, 1118611241

Outlines strategies for outperforming competitors by simplifying, focusing, and creating value for customers, sharing qu

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English Pages 210 Year 2013

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Be the best at what matters most: the only strategy you will ever need
 9781118569870, 1118569873, 9781118611241, 1118611241

Table of contents :
Content: An undeniable premise --
It's really not that complicated --
So good at the basics that you're cutting edge --
Hamburgers : a cautionary tale.

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