BRAND NEW FOR 2019: A fully revised and updated edition of the quintessential guide to learning to negotiate effectively
240 87 7MB
English Year 2018
Table of contents :
PRAISE FOR BARGAINING FOR ADVANTAGE
ABOUT THE AUTHOR
TITLE PAGE
COPYRIGHT
DEDICATION
PREFACE TO THE THIRD EDITION
INTRODUCTION: It’s Your Move
PART I: The Six Foundations of Effective Negotiation
CHAPTER 1: The First Foundation: Your Bargaining Styles
CHAPTER 2: The Second Foundation: Your Goals and Expectations
CHAPTER 3: The Third Foundation: Authoritative Standards and Norms
CHAPTER 4: The Fourth Foundation: Relationships
CHAPTER 5: The Fifth Foundation: The Other Party’s Interests
CHAPTER 6: The Sixth Foundation: Leverage
PART II: The Negotiation Process
CHAPTER 7: Step 1: Preparing Your Strategy
CHAPTER 8: Step 2: Exchanging Information
CHAPTER 9: Step 3: Opening and Making Concessions
CHAPTER 10: Step 4: Closing and Gaining Commitment
CHAPTER 11: Impasse: What to Do When Negotiations Break Down
CHAPTER 12: Ethics: Bargaining with the Devil without Losing Your Soul
CONCLUSION: Becoming an Effective Negotiator
APPENDIX A: Bargaining Styles Assessment Tool
APPENDIX B: The Law of Fraud in Negotiations
APPENDIX C: Systematic Preparation—Your Information-Based Bargaining Plan
NOTES
SELECTED BIBLIOGRAPHY
INDEX