Bankable business plans [2nd ed] 9780979152207, 0979152208, 9780979152238, 0979152232

The secrets behind creating compelling and successful business plans sure to attract financial backers are revealed step

452 44 2MB

English Pages 282 p Year 2007

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Bankable business plans [2nd ed]
9780979152207, 0979152208, 9780979152238, 0979152232

Author / Uploaded
Rogoff
Edward G;Bezos
Jeff(Foreword)

Table of contents :
Cover
Contents
Acknowledgments
Foreword Jeff Bezos, Founder and CEO, Amazon.com
Preface
Part I The Power Of A Bankable Business Plan
What A Bankable Business Plan Is And How It Can Help You Start A Successful Enterprise
Bankable Business Plans Serve A Specific Purpose
Your Business Plan Is An Extension Of You
Entrepreneurship Is A Team Sport
Part II The Ten Essential Action Steps
Action Step 1 Define Your Company: What Will You Accomplish For Others...And Yourself?
Action Step 2 Identify Your Company's Initial Needs: What Will You Require To Get Started? Action Step 3 Choose A Winning Strategy: What Will Distinguish Your Product Or Service From Your Competition?Action Step 4 Analyze Your Market: Who Will Want Your Product Or Service?
Action Step 5 Develop A Strong Marketing Campaign: How Will You Reach Your Customers And What Will You Say To Them?
Action Step 6 Build A Dynamic Sales Effort: How Will You Attract Customers?
Action Step 7 Design Your Company: How Will You Hire And Organize Your Workforce?
Action Step 8 Target Your Funding Sources: Where Will You Find Your Financing? Action Step 9 Explain Your Financial Data: How Will You Convince Others To Invest In Your Endeavor?139 Action Step 10 Use The RMA Data: Check Your Answers Against The Answer Key
Part III Putting It Into Action
What A Business Plan Should look Like
How To Create A Time Line
Demonstrate That You Can Manage Contradictions
Present Yourself In The Best Light
Make A Great In-person Presentation
Outlines And A Sample Business Plan
Resources
Index
Back Cover

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