Data archives provide rich and expansive sources of information for researchers. Part of the SAGE Qualitative Research K
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This book offers a much needed critical introduction to data mining and ‘big data’. Supported by multiple case studies a
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Part of The SAGE Quantitative Research Kit, This book is an ideal companion for those looking to undertake survey resear
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An experienced author in the field of data analytics and statistics, John Macinnes has produced a straight-forward text
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A practical, up-to-date, step-by-step guidance on causal analysis for advancing students, this volume of the SAGE Quanti
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Using simple and direct language, this concise text provides practical guidance on a wide range of modeling methods and
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Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validi
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