An Introduction to Service Design: Designing the Invisible [Paperback ed.] 1472572580, 9781472572585
A comprehensive introduction to designing services according to the needs of the customer or participants, this book add
1,114 206 13MB
English Pages 344 Year 2018
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1472572580, 9781472572585](https://dokumen.pub/img/200x200/an-introduction-to-service-design-designing-the-invisible-paperbacknbsped-1472572580-9781472572585.jpg)
Table of contents :
Preface
Introduction
Part 1: INTRODUCTION TO SERVICES
Chapter 1: Defining Services
Chapter 2: The Service Economy
Chapter 3: Digital Services
Chapter 4: Services for Public Interest
Chapter 5: The Politics of Service Design
Chapter 6: Designing for Services
Part 2: THE SERVICE DESIGN PROCESS
Chapter 7: Getting Started in the Service Design Process
Chapter 8. Research and Analysis
Chapter 9. Generating Service Design Concepts
Chapter 10. Prototyping, Testing, Iterating
Chapter 11. Implementing and Evaluating Services
Chapter 12. Service Design Core Capabilities
Glossary
Bibliography
Index
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