American Wine Economics: An Exploration of the U.S. Wine Industry 9780520957015
The U.S. wine industry is growing rapidly and wine consumption is an increasingly important part of American culture. Am
251 88 1MB
English Pages 363 [366] Year 2013
Table of contents :
Contents
Illustrations
Tables
Preface
Acknowledgments
Introduction
1. The Economic Approach to the Study of Wine
2. The Wine Product
3. Wine Sensory Characteristics
4. Grape Growing
5. Grape Markets and Supply Cycles
6. Wine Production
7. Bulk Wine, Private-Label Wine, and Wine Alcohol
8. Wine Distribution and Government Regulation
9. The Wine Firm
10. Wine-Firm Behavior
11. The Wine Consumer and Demand
12. The Wine Consumer, Quality, and Price
13. The Globalization of Wine
Conclusion
Notes
References
Index
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