Agricultural Marketing and Price Analysis [2018 ed.] 1478637110, 9781478637110

Norwood and Lusk provide a fresh approach to marketing and price analysis that speaks to undergraduate students. In addi

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English Pages 445 [233] Year 2018

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Agricultural Marketing and Price Analysis [2018 ed.]
1478637110, 9781478637110

Author / Uploaded
F. Bailey Norwood
Jayson L. Lusk

Table of contents :
Part One: WELCOME TO ECONOMICS AND PRICE ANALYSIS
1. About Economics
2. Basic Price Analysis: Supply and Demand
3. Advanced Price Analysis: Mastering Supply and Demand
4. Advanced Price Analysis: Imperfect Competition

Part Two: UNDERSTANDING AGRICULTURAL PRICES AND MARKETS
5. Agricultural Prices
6. The Food Marketing Channel
7. Empirical Agricultural Price Analysis
8. International Agricultural Trade

Part Three: AGRIBUSINESS MARKETING STRATEGIES
9. Managing Price through Futures Markets
10. Strategic Price Setting
11. Creative Pricing Schemes
12. Consumer Behavior and Research

Part Four: ADDITIONAL TOPICS
13. The Firm as a Price Taker
14. Agriculture and Society

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