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Учебное пособие предназначено для студентов, обучающихся по направлению подготовки «Реклама и связи с общественностью»,
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The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science
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The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for
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This work explains the various elements which go to the making of a successful advertising campaign - the planning, rese
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