Ads, fads, and consumer culture: advertising's impact on American character and society 9781442206687, 9781442206700, 1442206705

FOREWORD; PREFACE TO THE FOURTH EDITION; PREFACE TO THE THIRD EDITION; ACKNOWLEDGMENTS; CHAPTER 1. ADVERTISING IN AMERIC

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English Pages xxiii, 233 pages) : illustrations (some color Year 2011;2010

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Ads, fads, and consumer culture: advertising's impact on American character and society 9781442206687, 9781442206700, 1442206705

Table of contents :
FOREWORD
PREFACE TO THE FOURTH EDITION
PREFACE TO THE THIRD EDITION
ACKNOWLEDGMENTS
CHAPTER 1. ADVERTISING IN AMERICAN SOCIETY
CHAPTER 2. CONSUMER CULTURES
CHAPTER 3. ADVERTISING AND THE COMMUNICATION PROCESS
CHAPTER 4. RUNNING IT UP A FLAGPOLE TO SEE IF ANYONE SALUTES
CHAPTER 5. SEXUALITY AND ADVERTISING
CHAPTER 6. POLITICAL ADVERTISING
CHAPTER 7. THE MARKETING SOCIETY
CHAPTER 8. ANALYZING PRINT ADVERTISEMENTS or: Six Ways of Looking at a Fidji Perfume Advertisement
CHAPTER 9. ANALYZING TELEVISION COMMERCIALS: The Macintosh "1984" Commercial
CHAPTER 10. WHERE NEXT?

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