A bestselling author and advertising veteran shares a life’s lessons from the ad trade. Dave Marinaccio, cofounder and
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Cover; Title Page; Dedication; Contents; Introduction by Jerry Della Femina; Prologue; The Competitive Landscape; Chapte
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It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious,
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In this comprehensive analysis of the TV series Mad Men, scholars explore the groundbreaking drama in relation to fashio
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Let Yoga Redefine Your Way of Life! Great for Beginners! Want to get a stronger body and look your handsome best? It’s t
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Describes how admen, advertising agencies, and sponsors shaped U.S. radio into a commercial entertainment medium from th
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Are you looking for some classy recipes to satisfy your Mad Man hunger? Do you want to have as classy cocktails as Donal
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The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on
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