A Business History of the Bicycle Industry: Shaping Marketing Practices [1st ed.] 9783030505622, 9783030505639

Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured an

333 79 3MB

English Pages XV, 137 [148] Year 2021

Report DMCA / Copyright

DOWNLOAD FILE

A Business History of the Bicycle Industry: Shaping Marketing Practices [1st ed.]
9783030505622, 9783030505639

Author / Uploaded
Carlo Mari

Table of contents :
Front Matter ....Pages i-xv
Understanding the Bicycle as a Product (Carlo Mari)....Pages 1-38
Understanding the Market Through Bicycle Statistics (Carlo Mari)....Pages 39-74
Marketing the Bicycle (Carlo Mari)....Pages 75-101
Twenty Years of Marketing in the Italian Bicycle Market: Cannondale 1998–2017 (Carlo Mari)....Pages 103-131
Correction to: Understanding the Market Through Bicycle Statistics (Carlo Mari)....Pages C1-C1
Back Matter ....Pages 133-137

Polecaj historie

A Business History Of The Bicycle Industry: Shaping Marketing Practices [1st Edition] 3030505626, 9783030505622, 9783030505639

Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured an

276 17 4MB Read more

THE MOTION PICTURE INDUSTRY: AN ECONOMIC STUDY OF THE HISTORY AND PRACTICES OF A BUSINESS

499 101 13MB Read more

Human Resource Management in the Pornography Industry: Business Practices in a Stigmatized Trade [1st ed.] 9783030376581, 9783030376598

While pornography is stigmatized as “dirty work," it faces many of the same operational considerations as tradition

101 100 2MB Read more

Stigma and the Shaping of the Pornography Industry 9781136741760

100 18 574KB Read more

Songs from Sweden: Shaping Pop Culture in a Globalized Music Industry [1st ed.] 9789811527357, 9789811527364

Songs from Sweden shows how Swedish songwriters and producers are the creative forces behind much of today’s internation

658 76 4MB Read more

Blockchain and Banking: How Technological Innovations Are Shaping the Banking Industry [1st ed. 2021] 9783030709693, 9783030709709

This book explores blockchain technology’s impact on banks, particularly how blockchain technology can create new opport

747 100 2MB Read more

The Six Disciplines of Agile Marketing: Proven Practices for more Effective Marketing and Better Business Results 9781119712046

607 129 20MB Read more

Blockchain and Banking: How Technological Innovations Are Shaping the Banking Industry [1st ed. 2021] 9783030709693, 9783030709709

This book explores blockchain technology’s impact on banks, particularly how blockchain technology can create new opport

434 119 10MB Read more

The Marketing of World War II in the US, 1939-1946: A Business History of the US Government and the Media and Entertainment Industries [1st ed.] 9783030395186, 9783030395193

From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political cur

543 21 2MB Read more

Sustainable Business Practices for Rural Development: The Role of Intellectual Capital [1st ed.] 9789811392979, 9789811392986

The book includes empirical research papers and case studies embracing human capital, relational capital and structural

412 27 4MB Read more