25 Need-to-Know MBA Models [1 ed.] 9781292178912, 1292178914
25 Need-to-Know MBA Models provides easy access to the most useful models, tools and concepts that are covered on MBA pr
767 131 1MB
English Pages 200 Year 2017
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Table of contents :
Content: Part 1: Management 1. Change management: Kotter's eight-step model 2. Cognitive biases in decision making 3. Emotional intelligence 4. Negotiating techniques: BATNA 5. 360-degree assessment Part 2: Marketing 6. Multichannel marketing 7. The 4 Ps of marketing 8. Pricing strategies: dynamic pricing 9. Product life cycle 10. Segmentation and personalised marketing Part 3: Strategy 11. The BCG growth-share matrix 12. Blue ocean strategy 13. Core competence and the resource-based view 14. Five forces analysis 15. Game theory: the prisoner's dilemma Part 4: Innovation and entrepreneurship 16. Design thinking 17. Disruptive innovation 18. The lean startup 19. Open innovation 20. Scenario planning Part 5: Finance 21. Capital asset pricing model 22. Capital budgeting 23. Ratio analysis 24. Valuing the firm 25. Weighted average cost of capital
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